EXPAND YOUR BUSINESS (5)

5. Why You Should Never Stop
Learning
Long-term business success relies on continuous
personal growth. Achieving that means being
better today than you were yesterday, and being
better tomorrow than you are today. A common
mistake for many entrepreneurs is that they "just
don't have time" to work on the things that will
make them better at what they do. They get caught
up in the daily operations of their business and
can't see past that. You may have heard the old
saw that some things are urgent and some are
important, but few things are both. Many business
owners spend their time on the urgent things
because their lack of planning and long-term
perspective continually creates additional urgent
things. Self-education is a good example of
something that is extremely important but not at
all urgent.
What you must do is immerse yourself in data and
make it your goal to absorb and understand that
information, turn it into knowledge and then use
that knowledge to gain experience. This, of course,
is a long-term task, and the main reason most
people fail to stay with it is because the feedback
loop is so long. It often takes months of hard work
before you start to see positive changes-you won't
see the changes as they happen, but you'll look
back one day and be amazed at how much your
judgment and business skills have grown. You'll
feel yourself start to think more clearly, you'll
understand more of what you see and hear, and
your entrepreneurial vision will become clearer.





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