BUSINESS PITFALL (1)

Would the sole reason you would be starting your
own business be that you would want to make a
lot of money? Do you think that if you had your
own business that you'd have more time with your
family? Or maybe that you wouldn't have to answer
to anyone else? If so, you'd better think again.
On the other hand, if you start your business for
these reasons, you'll have a better chance at
entrepreneurial success:
You have a passion and love for what you'll be
doing, and strongly believe -- based on
educated study and investigation -- that your
product or service would fulfill a real need in the
marketplace.
You are physically fit and possess the needed
mental stamina to withstand potential
challenges. Often overlooked, less-than-robust
health has been responsible for more than a
few bankruptcies.
You have drive, determination, patience and a
positive attitude. When others throw in the
towel, you are more determined than ever.
Failures don't defeat you. You learn from your
mistakes, and use these lessons to succeed the
next time around. Head, SBA economist, noted
that studies of successful business owners
showed they attributed much of their success to
"building on earlier failures;" on using failures
as a "learning process."
You thrive on independence, and are skilled at
taking charge when a creative or intelligent
solution is needed. This is especially important
when under strict time constraints.
You like -- if not love -- your fellow man, and
show this in your honesty, integrity, and
interactions with others. You get along with and
can deal with all different types of individuals.





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